Once you identify the IP your business generates, the next step is securing official protection. Obtaining registered rights creates an enforceable asset that strengthens your market position and builds commercial credibility.
Choose the Right Jurisdictions
IP rights are territorial. A UK patent or trade mark provides protection within the UK, but not automatically elsewhere. Consider where you operate today and where you plan to expand over the next three to five years. International systems, such as Madrid Protocol trade mark applications, Hague System design applications, and Patent Cooperation Treaty (PCT) routes, can streamline protection across multiple countries.
Prioritize Your Portfolio
Filing for protection across every category and territory immediately can be costly. Prioritize your spend by focusing on core revenue drivers:
- Brand Identity: Register core trade marks early in key trading regions.
- Flagship Innovations: File patent applications for major technical differentiators before launching or disclosing them.
- Key Product Designs: Register distinct visual designs prior to commercial production.
Navigate the Application Process
Securing registered IP involves interacting with official patent offices, such as the UK Intellectual Property Office (UKIPO) or the European Patent Office (EPO). Applications undergo examination to ensure they meet technical and novelty standards. Working with qualified IP professionals helps avoid costly procedural errors, narrow claims, or early rejections.
Maintain Your Registered Rights
Obtaining IP rights is an ongoing commitment rather than a one-time event. Patents require annual renewal fees, while trade marks and registered designs require periodic renewals. Keeping accurate administrative records ensures protection remains active and enforceable throughout the product lifecycle.
Want to find out more about the importance of having an IP strategy?
Why Your Business Needs a Strategic Approach to Intellectual Property
Explore the 4-Part IP GOAL Series
- Generating Intellectual Property Rights for Your Company
Uncover techniques for spotting hidden intangible assets, setting up capture habits, and preserving trade secrets. - Obtaining Intellectual Property Rights for Your Company
Master the process of prioritizing filings, selecting optimal regions, and developing an efficient portfolio. - Avoiding the Intellectual Property Rights of Others
Learn how to execute clearance checks, audit competitors, and mitigate infringement exposures. - Leveraging Your Intellectual Property Rights
Investigate strategies to monetize portfolios via licensing agreements, tax schemes, and smart positioning.
If you would like to talk to us about what your options are, please contact us.
