Sanderson & Co. Case Study: Ted Baker

Ted Baker has become a globally recognisable brand and Sanderson & Co is proud to advise and represent them in relation to trade mark matters. The relationship began in 1996 and has developed over time such that Sanderson & Co has now filed over 300 trade mark applications on behalf of Ted Baker, and has successfully obtained trade mark registrations in over 80 countries around the world. Ted Baker has stores in the UK, USA, all across continental Europe, the Middle East and Asia as well as having a presence in major department stores in Australia. The Ted Baker collection comprises men's, women's and children's clothing as well as fragrance, skincare and footwear ranges.

In addition to filing and prosecuting trade mark applications for Ted Baker, Sanderson & Co. also provides advice, assistance and representation in relation to trade mark oppositions and infringement actions.